ADM669 - Strategic Management
Présentation
Sommaire
- Cycle
- 1er cycle
- Crédits
- 3 crédits
- Faculté ou centre
- École de gestion
Cible(s) de formation
To understand a strategic management model with a view to analyzing concrete senior management cases.
Contenu
Business strategy: products/markets, commercial benefits and business objectives. Environmental scanning: business sector and forces affecting it. Internal analysis: resources, organization and management preferences.