MAR229 - Marketing

Sommaire

Cycle: 1er cycle
Crédits: 3 crédits

Faculté ou centre: École de gestion
Trimestres *: Automne 2024

Cible(s) de formation

To become familiar with basic marketing concepts.

Contenu

The concept of marketing. Steps leading to product innovation and marketing. Introduction to consumer behaviour. Demand and markets. Products and competition. Introduction to marketing strategy. Marketing plan. Marketing mix. Sales. Marketing in today’s society.

Équivalente(s)

(MAR1003)

(MAR103)

(MAR221)

* Sujet à changement